NDTV launches 24-hour news and infotainment channel
Making a foray in the Middle East and South Africa Region, the NDTV on Thursday announced the launch of 'NDTV Arabia' - a 24-hour news and infotainment channel.
The official launch will be around the end of October, post Ramadan, an official statement from NDTV Group said.
NDTV Arabia will be predominantly an English channel and content will be infotainment-based, with business, news and lifestyle showcased on a single platform for audiences in the region.
The channel will be free-to-air, available on Nile Sat which is broadcast to 100 million homes in the region.
Set to broadcast a mix of hourly news and business bulletins and longer reports, each bulletin will be made to fit the appropriate Middle East time zone. An estimated 65 per cent of its coverage to be live news.
The channel will also bring to the viewers some trend-setting and award-winning programmes from the NDTV bouquet like 'Big Fight' and 'We the People'.
Commenting on the launch, Prannoy Roy, Chairman, NDTV Ltd, said, "The aim is to give more and more people access to credible quality news and information from India and South Asia."
"Our next step for the region will be to launch further channels targeting the local diaspora. NDTV Arabia is just the beginning, Roy said.
The Group CEO KVL Narayan Rao NDTV Arabia was NDTVs first venture into the Middle East and Africa as a customized channel.
"The channel aims to cater to growing interest in Indian current affairs and economy among a large population of Indian and South Asian origin in the Middle East and Africa, Rao said.
To start with the channel will broadcast news, business news and current affairs programming from India and follow it with adding local news content produced from its bureau in Dubai.