NDTV, Astro launch news channel in Malaysia
NDTV and Astro, a leading South East Asia media group, have jointly announced the launch of Malaysia's first 24-hour news and information channel 'Astro Awani'.
The overseas launch follows the successful launch by the two media groups in Indonesia of Astro Awani - a round-the-clock news, infotainment and lifestyle channel.
Astro Awani is Malaysia's first and only 24-hour news and information channel and will be presented in Malay, the national language. Sporting the tagline, 'Our Gateway to The World', Astro Awani will present international news, events and issues that ar e more relevant to the local viewers, according to a statement from NDTV here.
NDTV will also undertake the training of all editorial, production and technical staff of the channel, the systems integration, work flow and systems design and channel graphics.
Speaking on the launch, Mr KVL Narayan Rao, CEO, NDTV Group said, "NDTV's association with Astro has had a great start last year with the success of Astro Awani in Indonesia. Now, we are delighted to come together again and provide viewers in Malaysia w ith a comprehensive look at news and topical issues."
Mr Rao termed the new channel 'a tribute' to NDTV's long-standing commitment to delivering "in-depth news and information-based programming".
Noting that the Malaysian viewers want high quality content in global news presented from a local perspective, Mr Rohana Rozhan, CEO of Astro TV said, Astro Awani channel was expected to fulfill this objective.
"It will feature global news, events and issues from a Malaysian perspective, and will be presented in the national language," Mr Rozhan said. - PTI